When we first decide to work online and build up our own business one of the things we need to choose is a niche. The most productive and compelling blog someone can write occurs when we are blogging about something that we know and are passionate about.
Clearly if the passion exists information will just flow more easily.
There are 3 good ways to choose a niche for an online business.
1 The most popular advice is to “do what you love”, or go with a niche you are passionate about. This most likely includes a hobby or lifestyle choice.
This is a great idea because you are already knowledgeable and experienced on the topic. You’re also less likely to get bored with it than niches where you don’t have a personal interest.
2 The second suggestion is to choose a niche where you have professional experience or expertise. Another great approach, except that most people are already burned out on their chosen profession, or still doing it as a day job, and can’t get excited about spending their nights and weekends at it as well…
3 The third way to select a niche, and one that I like, is to choose something you’d like to start doing. A new hobby or lifestyle, or something you’d like to collect or get into.
As you will be in research phase, finding resources and discovering what works and what doesn’t – or the best way to do this or that. Sharing all of that information becomes your “content”. And it’s very easy to generate since you’re already actively collecting information on the topic.
With all 3 of these niche-selection methods, you are limited to choosing from what you already know or feel comfortable with…
Let me ask you what would you do if there were no limits?
Life is full of limits: physical, financial, situations & circumstances, you name it. Often we’ll dream big only to remind ourselves of all the reasons those dreams can never become a reality.
Let’s imagine that there are no limits, maybe you’ve always dreamed of spending your winters in the sun, owning a pair of Jimmy Choo shoes, going on an Carribean Cruise, or backpacking across Europe.
This is what we mean when we say “think outside the box” we are talking about your box…..Your box is your current frame of reference. It includes your personal experience, things you’ve experienced by association, and all of the elements you draw from to make choices and decisions. Your box is not the same as mine, or anyone else.
Can I ask you to do a quick exercise?
Step outside of your frame of reference for a second, and consider everything that the world has to offer. What appeals to you most?
Dismiss any negative thoughts that appear, and allow yourself to just imagine your ideal life. How would you spend your time? How would you spend money if you had an unlimited amount at your disposal?
Your next step is keyword and market research. Find out if there is interest in that niche, and whether it is a buying market.
This exercise will open up a lot of new options for you, new niches you may not have considered before. And just imagine getting to wake up every day to work on something you can really get excited about!
You may just be amazed at the things that present themselves along the way when you start thinking and working outside of your current frame of reference. Things that were once outside your reach may quickly become real possibilities – and even options.
How did you choose a niche for your business? Has it been successful for you? Did you stay with your original niche or have you changed along the way?
If you are just thinking about a niche how are you planning to choose? I would love to hear your thoughts so please share below by leaving a comment, and if you enjoyed this post don’t forget to share it.
To your success
Thanks for reading
Pauline – has written 124 posts on this site.
I am an English lady living on a Greek island. I work from home as a Bronze Team Leader with SFI Strong Future International.