Work From Home

SFI – Strong Future International

Work From Home - SFI – Strong Future International

How To Choose A Niche

 

 

When we first decide to work online and build up our own business one of the things we need to choose is a niche. The most productive and compelling blog someone can write occurs when we are blogging about something that we know  and are passionate about.

 

Clearly if the passion exists information will just flow more easily.

 

There are 3 good ways to choose a niche for an online business.

 

1  The most popular advice is to “do what you love”, or go with a niche you are passionate about. This most likely includes a hobby or lifestyle choice.
This is a great idea because you are already knowledgeable and experienced on the topic. You’re also less likely to get bored with it than niches where you don’t have a personal interest.

2  The second suggestion is to choose a niche where you have professional experience or expertise. Another great approach, except that most people are already burned out on their chosen profession, or still doing it as a day job, and can’t get excited about spending their nights and weekends at it as well…

3 The third way to select a niche, and one that I like, is to choose something you’d like to start doing. A new hobby or lifestyle, or something you’d like to collect or get into.
As you will be in research phase, finding resources and discovering what works and what doesn’t – or the best way to do this or that. Sharing all of that information becomes your “content”. And it’s very easy to generate since you’re already actively collecting information on the topic.

 

With all 3 of these niche-selection methods, you are limited to choosing from what you already know or feel comfortable with…

Let me ask you what would you do if there were no limits?

 

Life is full of limits: physical, financial, situations & circumstances, you name it. Often we’ll dream big only to remind ourselves of all the reasons those dreams can never become a reality.

Let’s imagine that there are no limits, maybe you’ve always dreamed of spending your winters in the sun, owning a pair of Jimmy Choo shoes, going on an Carribean Cruise, or backpacking across Europe.

 

Box

 

 

This is what we mean when we say “think outside the box”  we are talking about your box…..Your box is your current frame of reference. It includes your personal experience, things you’ve experienced by association, and all of the elements you draw from to make choices and decisions. Your box is not the same as mine, or anyone else.

 

Can I ask you to do a quick exercise?

 

Step outside of your frame of reference for a second, and consider everything that the world has to offer. What appeals to you most?
Dismiss any negative thoughts that appear, and allow yourself to just imagine your ideal life. How would you spend your time? How would you spend money if you had an unlimited amount at your disposal?

Your next step is keyword and market research. Find out if there is interest in that niche, and whether it is a buying market.

This exercise will open up a lot of new options for you, new niches you may not have considered before. And just imagine getting to wake up every day to work on something you can really get excited about!

You may just be amazed at the things that present themselves along the way when you start thinking and working outside of your current frame of reference. Things that were once outside your reach may quickly become real possibilities – and even options.

 

How did you choose a niche for your business? Has it been successful for you? Did you stay with your original niche or have you changed along the way?

If you are just thinking about a niche how are you planning to choose? I would love to hear your thoughts so please share below by leaving a comment, and if you enjoyed this post don’t forget to share it.

 

To your success

Thanks for reading

Pauline

 

About Pauline
I am an English lady living on a Greek island. I work from home as a Bronze Team Leader with SFI Strong Future International.

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Category: Niche Marketing
  • Adrienne
    Twitter:
    says:

    Hi Pauline,

    This is a great explanation and one that really puts things into perspective. I mean I was always told to just follow my passion. Guess what! I didn’t have one or at least I didn’t realize what it truly was.

    I know that sounds pretty dumb but after going down my list of what I was “good” at there was no way I wanted to start a business around any of those. Just because you’re really good at something doesn’t mean you enjoy it a lot. That was my case.

    I do think it’s important to really think about this though before diving in like I did. You’ll soon find yourself frustrated and not getting anywhere so why not wait and get it all together before jumping in head first.

    Great advice Pauline and again, wonderful explanation. Bravo girl.

    ~Adrienne
    Adrienne recently posted..How To Use Twitter To Your AdvantageMy Profile

    February 21, 2013 at 7:25 pm
    • Pauline says:

      Hi Adrienne
      Thanks for stopping by, sorry I am late in replying, I was feeling a little unwell yesterday afternoon so I had to stop work early and take myself to bed, I am fine now.
      Like you say it is best to wait and really choose the right niche before diving in, it will be more beneficial if we get it right from the beginning….it can be so difficult for any newbies to know where to start or even what a niche is! I have known a few people who have never heard of a niche but we all have to start somewhere and learn :)
      I hope you enjoy your weekend, I was going to just relax today and not do any work but wanted to catch up!
      Pauline

      February 23, 2013 at 4:13 pm
  • Erwin
    Twitter:
    says:

    Hi everyone,

    right niche is the first and very impotant step, so we must choose it wisely! The three tips your are giving us are true and it is the right path to go.

    thank you.

    I’m in the internet marketing niche because it is very interesting to me and I love it.

    All the best to you.
    Erwin
    Erwin recently posted..Are You Doing Business Or Helping Others?My Profile

    February 21, 2013 at 7:58 pm
    • Pauline says:

      Hi Erwin
      Choosing the right niche is very important, if we don’t love it then we will not give it our all, therefore we will not be as successful.
      Thanks for taking the time to stop by, enjoy your weekend
      Pauline

      February 23, 2013 at 4:08 pm
  • Hossain says:

    Very true! It is very important to choose your own sector. But the problem in maximum people are only looking at profit.
    Thanks for advising..
    Hossain recently posted..Increase your eBook sale and AdSense revenue at same time.My Profile

    February 21, 2013 at 9:25 pm
    • Pauline says:

      Hi Hossain
      Thanks for stopping by, it’s nice to see you here :)
      I see many people that think if they set up a blog they will make money from it straight away, that is not the case, we need to be passionate about the niche we choose, and build up relationships with our readers rather than how much money we can make from it, that will come but not if all th eposts are to promote products that we want to sell.
      Hope you enjoy your weekend
      Pauline

      February 23, 2013 at 3:58 pm
  • Mayura
    Twitter:
    says:

    Hi Pauline,

    There are very good advice for people who are struggling with finding the right niche :) I think it matters most when it comes to business perspectives. I believe even someone blogging for business, yet if it’s something they love to do, it never stops even the business end up nowhere.

    Well, for me blogging is not to support my online services though :) But people get to know me there. I had no idea what is niche when I start out and all I wanted to do is write what I get to know to help people who wanna know how to. Especially in the form of tutorials Pauline. I like if bloggers ask the question “Will you ever stop blogging for any reason?”. If someone is blogging to achieve something, it’s depending on something and might stop blogging when the reason fades away. Even they will spend lot of money for blogging success, instead of writing for audience. If you love, you never stop, right? :)

    So I think doing what you love is a very good approach but I find that some bloggers think about what is trending right now or generate money easily :) It’s their choice after all. I can see bloggers share expertise via their blogs and that’s awesome too.

    Cheers…
    Mayura recently posted..What is Google PageRank?My Profile

    February 21, 2013 at 9:33 pm
    • Pauline says:

      Hi Mayura
      Great to see you here again, thanks for taking time to stop by :)
      If you have a passion for a certain niche then you will give more to it than if you choose any old niche that you know little about, it will be more difficult to write good content if you are not really into it!
      I look at my blog as a way of connecting with others to help them more than trying to make money from it, which is not easy. The way you make money is through the connections and relationships you build, it does not work if your blog is full of promotional posts.
      Have a great weekend
      Pauline

      February 23, 2013 at 3:55 pm
  • Corina Ramos
    Twitter:
    says:

    This is definitely advice for anyone who is ready to go into business but not sure what to do. Choosing a business is not that easy. There has to be careful planning and the tips you share is a great road map to get them started.

    I’ve been in my niche since I started in 2007. There have been times I’ve wanted to start over but I’ve put years into this one and I just can’t see myself giving up. And as saturated as this market is it pushes me to be creative when promoting my brand, I love it!

    Thanks again for sharing these tips Pauline, great for newbies!
    Corina Ramos recently posted..It’s Raining Money – A $1,000 Give Away EventMy Profile

    February 22, 2013 at 3:55 am
    • Pauline says:

      Hi Corina
      How are you enjoying your day so far? sorry I did not reply sooner but was feeling a little unwell yesterday so had to give p work early, feel much better today!
      Did you find it easy to choose your niche? I know you are enjoying it and have been doing this a long time, would you ever consider setting up another one as well as this one? or would that eb too much work?
      I have been thinking about building a blog in the health niche as I suffer with migraines and am passionate about finding ways to help with that but not sure if it would be too much work running both….
      Thnaks for stopping by Corina, always nice to have you visit :) enjoy your weekend
      Pauline

      February 23, 2013 at 3:49 pm
  • Donna Merrill says:

    Pauline,
    Great advice and better yet a great call to action with your exercise. One has to be calm and focused in order to make a decision. We always hear follow your passion. But what happens when you have many passions as I do?

    Well, then we have to narrow it down to where we have the most experience as you mentioned above. That’s how I had to start. But I sure wish I had this blog post when I first started. You have explained it clearly.

    Thanks so much,
    Donna
    Donna Merrill recently posted..Guest Posting – Tried And Tested Brand Boosters!My Profile

    February 22, 2013 at 5:16 am
    • Pauline says:

      Hi Donna
      How are you? sorry I did not reply a little sooner but I felt unwell yesterday afternoon so had to stop work early, I’m ok now though :)
      Making the decision of which niche to venture into can be difficult for anyone starting out, I wanted to make it easier for anyone in that position!
      How did you finally choose if you have many passions? would love to know if you don’t mind me asking?
      Hope you enjoy your weekend, any plans?
      Pauline

      February 23, 2013 at 3:44 pm
  • Dita from Blogging basics says:

    Hi Pauline,

    Good article! It should be read by anyone who is advised to do niche blogging/marketing. People are always told to do keyword research first, find that special keyword and start the blog. That is a completely wrong approach.

    It is never explained to them that 1st and foremost you have to have a passion for the subject. What people are not told that niche blogging can be pretty tough because you will have to write about the topic a lot. Without a passion you can never sustain a niche blog (or at least, it would be very difficult).

    Thanks for sharing,

    Dita
    Dita @ Blogging basics recently posted..Posterous Blogging Platform To Shut Down April 30, 2013My Profile

    February 22, 2013 at 5:26 am
    • Pauline says:

      Hi Dita
      Welcome to my blog, it’s nice to see you here :)
      Many people are given the wrong advice when they are just starting out, I know I was one of those people myself! If we are not passionate about the niche we choose then it will show in our blog/writing, I do not write with keywords in mind I write for my readers and what I love, some people will not agree with me but hey we are all different right?
      Thanks for taking the time to stop by, hope you enjoy your weekend.
      Pauline

      February 23, 2013 at 3:36 pm
  • Evan says:

    Picking a niche and staying with it is probably the better idea IF you can become “that guy” for that niche, but personally I get bored working on the same thing every day (technology or content). Another benefit to being a swiss army knife is being able to start your own side projects with zero cost. As someone who’s comfortable with design/development/marketing/seo/writing, it’s only my time and energy I have to invest instead of thousands of dollars.
    Evan recently posted..Top 50 Responsive WordPress Themes 2013My Profile

    February 22, 2013 at 9:43 am
    • Pauline says:

      Hi Evan
      Thanks for stopping by, it’s always nice to see you!
      So you change your niche often? or do you ahve lots of sites in different niches? would love to know, and if you find it a problem if you keep changing?
      Have a great weekend
      Pauline

      February 23, 2013 at 3:29 pm
  • Sylviane Nuccio
    Twitter:
    says:

    Hi Pauline,

    These are great suggestions to go about in order to find a niche. There’s lots of suggestions out there, but let’s face it, it’s not always easy.

    As Adrienne mentioned above, not everyone has a passion, and what’s more, not all passions may be right for a niche that will actually sell.

    Thanks for those great tips :)
    Sylviane Nuccio recently posted..Is Your Business Not Taking Off – A Real Life Case StudyMy Profile

    February 22, 2013 at 3:25 pm
    • Pauline says:

      Hi Sylviane
      No I agree it is not always easy, and many people would like to find aa different niche instead of going down the IM road but where do we start? Hope these have helpeda few people who are new to the business. How did you find yours?
      Have a wonderful weekend.
      Pauline

      February 23, 2013 at 3:22 pm
  • Barbara Charles
    Twitter:
    says:

    Great Pauline. I always tell people to think outside the box. A whole world opens up for you when you do. There are so many possibilities. I love this article because it talks about just what I’ve been saying for 2 years now to my friends and relatives. You make unbelievable progress when you step outside that box. This will definitely help people determine what their niche is. Your points are excellent and well defined. Thanks for sharing.
    Barbara
    Barbara Charles recently posted..Journey To My 7 Successes – Working To LiveMy Profile

    February 22, 2013 at 7:24 pm
    • Pauline says:

      Hi Barbara
      Glad we are thinking along the same lines, hope it helps my readers that are new to niche marketing who need to find their own niche!
      I did not have an easy time finding one when I was just starting out, I then found a great marketer who gave me some good advice.
      Thanks for taking time to stop by, enjoy your weekend :)
      Pauline

      February 23, 2013 at 3:10 pm
  • D. Dixon
    Twitter:
    says:

    Great suggestions especially the one about what I would like to do. So many things. :) Definitely tapping into your imagination is so important. Unfortunately there are too many times when the imagination is a casualty of business operation, including blogs.
    Thanks!
    D. Dixon recently posted..Looking For A Profitable Niche Site Idea? Start Thinking Like A Kid AgainMy Profile

    February 23, 2013 at 2:11 am
    • Pauline says:

      Hi D
      Our imagination can be a great source so why not use it! Anyone just starting can be at a loss as to where to come up with ideas of a niche so hopefully this will help some…
      Thanks for stopping by, enjoy your weekend.
      Pauline

      February 23, 2013 at 3:05 pm
  • Carol Lynn says:

    I like the idea of thinking about what you want to try as opposed to what you already know. That can be a lot of fun. I ended up where I am sort of by accident :) My husband and I started the business because he was in the industry but I wasn’t, and I mostly did day to day operations but eventually I learned, got more involved and here I am! I still like learning new things. I think more people should “think outside the box” so to speak and go with something that interests them. Good advice!
    Carol Lynn recently posted..Top Marketing Blogs This Week: How To Write A USP, Business Mistakes To Avoid And MoreMy Profile

    February 23, 2013 at 7:08 pm
    • Pauline says:

      Hi Carol
      I think we are learning all the time in this business, there is always something new :)
      Thanks for sharing your story of how you chose your niche, sounds like you love it even if it came to you by accident…
      Thanks for stopping by, how was your weekend? it was nice weather here so we were out in the sunshine quite a lot!
      Pauline

      February 25, 2013 at 5:38 pm
  • Steven Stuart says:

    Hi Pauline,

    This is really helpful information, because I think most new bloggers really struggle deciding on a niche.

    I started my blog around the IM niche because it was strongly recommended by the author of the first course I studied, although I sometimes wonder how it would have been if I had taken a different route.

    I don’t worry too much about the niche being over-saturated though, and I’ve come to love it more and more as I progress. The main thing is to be honest and helpful to your readers and not come across as always trying to sell to them first.

    Thanks, Pauline. – Steve
    Steven Stuart recently posted..Let’s Go Bloghopping!My Profile

    February 23, 2013 at 11:12 pm
    • Pauline says:

      Hi Steve
      Hope you enjoyed your weekend, thanks for taking time to stop by :)
      I know I struggled with choosing a niche when I first began blogging, I eventually connected with someone who gave me some great advice and here I am!
      If you are passionate about the niche you will succeed, if it is something we don’t really care about then we will not get anywhere, we will not produce good content and we will fail, of that I am sure.
      Hope you have a great week.
      Pauline

      February 25, 2013 at 5:35 pm
  • Andrew Stark
    Twitter:
    says:

    Hi Pauline,

    I look at this a bit differently as I see lots of people who pick niches for all the wrong reasons.

    They will watch or even worse buy a “guru” talking about affiliate marketing and how easy it is. They will follow blindly assuming that success will come and spend a load of time / money on advertising and software then wonder why they’ve spent thousands to make hundreds.

    For blogs you should just write about things that pop into your head and relate them to what’s going on with your life at the moment. I try to post weekly and never worry about keywords or niches, if you write good content and market yourself then the niche will find you.

    Andrew
    Andrew Stark recently posted..Anyone Up For Guest Blogging?My Profile

    February 24, 2013 at 12:52 pm
    • Pauline says:

      Hi Andrew
      Thanks for sharing your thoughts on finding your niche, many people when just starting out do get sucked in by so called “gurus” and end up spending way too much money with not much in return.
      I do think we must have a niche for our blog, otherwise we would have to wrtie content on too broad subjects, but hey we are all different and if it works for you then that is good :)
      Thanks for stopping by, how was your weekend?
      Pauline

      February 25, 2013 at 5:28 pm
  • George Nieves says:

    Hi Pauline,
    This is a subject that can be critical to one’s success.
    Choosing a niche & dedicating your business to service a specific group of buyers, can really set yourself apart from the masses. It sets you up to be an authority figure in your chosen niche.
    You’ve given great advice in this post, especially the part about “stepping outside the box.”
    Often, we have to leave our ‘comfort zone,” in order to succeed.
    Thanks again Pauline for another great post!
    Regards,
    George
    George Nieves recently posted..Revisiting Information Overload – Public Enemy #1My Profile

    February 25, 2013 at 1:40 am
    • Pauline says:

      Hi George
      It can be scary for many people to step outside their comfort zone but it needs to be done in order to succeed like you say!
      How did you choose yours when you first started out? It took me a long time but then I connected with another blogger and she gave me some great tips, many of us need to help and advice so I hope this will help some of my newbie readers :)
      Thanks for taking time to stop by, how was your weekend?
      Pauline

      February 25, 2013 at 5:24 pm
      • George Nieves says:

        Hi Pauline,
        Sorry for the delayed reply. I’m running around here like a chicken with it’s head cut off.
        Excuse the graphic mental picture.
        To answer your questions, last weekend was spent entirely working on my business. For me, that’s fun. However, not for my family. So this weekend, I’m taking them out to dinner for some quality time.
        As for my niche, I started out with eBay. After trying my hand at information marketing, I quickly fell into info overload.
        I see now that wasn’t the direction for me at that time, or possible ever.
        I’ve always tinkered with the idea of getting into Amazon, but something always holds me back.
        I guess I’ll always be an eBayer. I wish you much continued success!
        Please let me know if I can ever do anything for you! Have a great weekend!
        Regards,
        George
        George Nieves recently posted..I’m Back Again With A VengeanceMy Profile

        March 2, 2013 at 5:53 am
        • Pauline says:

          Hi George
          Now I must say sorry for the delay in replying, I had a bad week last week, received some bad news and it knocked me for six! You did make me smile with the mental picture you gave me LOL
          I have dabbled in eBay but nothing much, sounds like it is working for you, I have also been thinking about Amazon so will keep you posted if I decide to take the plunge :)
          Hope you had a great weekend
          Pauline

          March 4, 2013 at 12:35 pm
  • Neamat Tawadrous
    Twitter:
    says:

    Hi Pauline,

    Great tips shared here about choosing a Niche.

    A right niche should be the first step, which is knowing exactly what you want and love to do, so it must be chosen diligently and wisely. The three tips you gave here are all true and it is the right direction to go.

    Thanks Pauline for sharing such a great post.

    Be Blessed,

    Neamat
    Neamat Tawadrous recently posted..8 Strategies To Make Your Blog Post Go Viral!My Profile

    February 25, 2013 at 7:10 am
    • Pauline says:

      Hi Neamat
      I know how difficult it can be for some people when they first start out to choose a niche, hopefully this will help.
      Thanks for stopping by, how was your weekend?
      Pauline

      February 25, 2013 at 5:19 pm
  • Sonia
    Twitter:
    says:

    Picking a niche is hard for anyone and it was especially hard for myself. It took me over 2 years to find what I wanted to focus on and I bounced back from Coupon sites to a Golf blog. Needless to say I was clueless and didn’t have a real focus on what I needed to do. I can’t say I wasn’t focusing on what I was good at because I didn’t know what interested me the most. My older blogs were “jump on the bandwagon” blogs because others like that were popular and I was trying to get in on the craze. What I ended up with was work and it wasn’t fun to write about after 6 months. Now what I do I can’t wait to write about and I enjoy helping others from my past mistakes too.
    Sonia recently posted..62 Blog Post Titles to Defeat Writer’s BlockMy Profile

    February 25, 2013 at 5:43 pm
    • Pauline says:

      Hi Sonia
      Please forgive me for my late reply, I had a very bad week last week and could not get myself motivated….
      Sounds like you love what you are doing now, sometimes it takes a while to see what we really love as opposed to what we think will be successful, it is so hard for anyone just starting out… we all need a little help :)
      Hope you have a great week
      Pauline

      March 4, 2013 at 12:54 pm
  • Theodore Nwangene
    Twitter:
    says:

    Hi Pauline,
    I also like choosing my niche based on what i want to do and based on what other people has some interest on.

    The best and most essential part of building a successful blog is keyword research, this will either make or destroy you.

    It is also the most difficult part.
    Thanks for sharing.
    Theodore Nwangene recently posted..Are you Becoming Lazy Too? How to get back on TrackMy Profile

    February 25, 2013 at 10:19 pm
    • Pauline says:

      Hi Theodore
      Nice to see you again, thanks for stopping by, I must say sorry for the delay in my reply, I was going through a bad time last week so did not get much work done, now I need to catch up!
      Research is always important in our business, and yes it can be difficult to choose the right niche, we also must be passionate about the one we decide on.
      Have a great week
      Pauline

      March 4, 2013 at 12:50 pm
  • RobG says:

    Hello Pauline,I think I have to agree with Sonia, it’s very hard to choose a niche because I try to limited my self to just one topic.

    I have always been the kind of person to keep an open mind about a number of things to learn about.

    Example: I can work one cars, build becks, tile floors, train dogs, paint houses, do pluming, ac repairs, video editing, build websites, HTML coder, computer repairs, which I have about 5 and do all the repairs and keep them running GREAT.

    I’m just trying to give you a example of how hard it is for some people to focus one just one thing, but I can tell you this, I love build websites and WordPress, I think it’s in my blood. :)

    Oh and I make GREAT coffee to :)

    Thanks so much for a great post my friend it’s always a pleasure.
    RobG recently posted..How-to Use Popchrom Text Expander For Google ChromeMy Profile

    February 26, 2013 at 2:28 am
    • Pauline says:

      Hi Rob
      I am sorry it has taken me so long to reply to you, hope you will forgive me :) I got some bad news last week and just could not get myself together, I am feeling better now…
      Boy you are very busy and you seem to be in control of it all :) Yes I love WordPress too and am learning more about it all the time, I have this site and thinking about starting up a new one, do not want to neglect this one though….and ideas?
      Thanks for stopping by, hope you have a great week!
      Pauline

      March 4, 2013 at 12:48 pm
  • Utkarsh Bhatt
    Twitter:
    says:

    In the initial days of blogging, I, like everyone else, was just roaming from one niche to other. Thanks some article like this which I read a few years ago, I was finally able to decide. Thanks.
    Utkarsh Bhatt recently posted..Don’t watch these 5 Videos if you are scared of HeightsMy Profile

    February 27, 2013 at 6:51 pm
    • Pauline says:

      Hi Utkarsh
      Thanks for stopping by, welcome to my blog :)
      It can be difficult at the beginning to choose a niche so hopefully this will help any newbies out there, glad you found help when you needed to decide on which niche was for you!
      Have a great week
      Pauline

      March 4, 2013 at 12:44 pm
  • Joy Healey
    Twitter:
    says:

    Such a relief to hear that Adrienne and others also had difficulty picking a niche! My problem is that I’ve had a LITTLE success with 4 different areas, so it’s difficult to decide which one to focus on – and more to the point, do I just kill off the other 3 “babies” I worked so hard on :-(
    Joy Healey recently posted..Science of Mineral SupplementationMy Profile

    March 2, 2013 at 5:37 am
    • Pauline says:

      Hi Joy
      I think if you have to choose between the 4 of them it will come down to which one are you more passionate about….I know you have worked hard with all of them but maybe you are overstretching yourself and if you focus on just one you can devote all of your time on that and build on it.
      Hope you enjoyed your weekend.
      Pauline

      March 4, 2013 at 12:38 pm
  • Shaun Hoobler says:

    Interesting exercise you suggest there. Well, I closed my eyes and imagined … and guess what came out … I was on a GOLF course. Hehehe. Looks like I may have found my next niche … ;-)
    Shaun Hoobler recently posted..Save My Marriage Today Course Ebook Plus All BonusesMy Profile

    March 3, 2013 at 1:31 pm
    • Pauline says:

      Hi Shaun
      Thanks for stopping by, how are you today?
      Glad you found a new niche :)
      Have a great week
      Pauline

      March 4, 2013 at 12:31 pm
  • Micah Medina says:

    It’s REALLY important to remember that most niches are VERY broad and you can make a splash in a niche by specializing in a sub-niche. The most obvious example I can think of is specializing in a certain breed of dog instead of just “dog training”.

    One of the cool things the internet is doing is this: as we’re getting access to more and more knowledge, we’re being drawn to people who have SPECIALIZED information on our interests. Few people would buy an Encyclopedia Britannica, but they’d buy a Star Wars Encyclopedia no problem.
    Micah Medina recently posted..Stop Taking Action Right Now!My Profile

    March 3, 2013 at 11:08 pm
    • Pauline says:

      Hi Micah
      Welcome to my blog, it’s nice to see you here :)
      Yes there are lots of ways we can use a sub niche too, thanks for mentioning it, something i had forgotten to add.
      Have a great week.
      Pauline

      March 4, 2013 at 12:29 pm
  • Lisa
    Twitter:
    says:

    Pauline, I love your new look here! Very clean and easy to read – LOVE it.
    I think it’s important to pick a niche you have an interest in so you can blog about it and connect with others. If you are in a niche that you do not enjoy – how could you spend time generating content and sharing with others? My first retail site was for healthcare apparel and I’ve always had an interest in health. It really helps. I connected with a lot of folks via Twitter from it. My Inspire blog is all about my online experiences that I truly love and spend most of my time on.
    So loving your niche is extremely important!
    I could not blog about playing golf or chess. I’d be bored in a New York second!
    Lisa recently posted..Can More Than One Blog Be One Too Many To Juggle?My Profile

    March 10, 2013 at 1:21 am
    • Pauline says:

      Hi Lisa
      Thanks for stopping by, I have changed my “look” a little so hope you like this one as much :)
      I have not been around for a couple of weeks, so it’s nice that I am still receiving comments on some older posts, I have been going through some rough times but I will be back to normal postings very soon.
      I am also interested in health and have been thinking of creating another blog in the health niche, not sure if I would cope with 2 blogs, I do not want to neglect this one, but am really excited at the thought of a new one, would love your thoughts on this…
      Hope you have a great day
      Pauline

      March 13, 2013 at 1:40 pm
  • Lynne says:

    I agree with you. Choosing your niche should depend on your hobbies, what you know about professionally and what you are most passionate about. I believe that with these three elements, you will not see your business as work and be successful in your endeavors.

    March 11, 2013 at 10:05 am
    • Pauline says:

      Hi Lynne
      If we are not passionate about our niche then we will not be successful, we need to choose the right one for us.
      Thanks for taking time to stop by, hope you have a great day
      Pauline

      March 13, 2013 at 1:32 pm
  • Viola Tam
    Twitter:
    says:

    Hi Pauline,

    Great work guiding others to find their niche. For me, I am passionate about serving stay at home mums. Many mums do not realize that they can run a successful network marketing business even if they have got just a few hours a week.

    Like many others, I follow my passion. I love educating and empowering other mums. Awareness is important. No stay at home mums would choose to go into network marketing without first knowing that it is a legitimate business model that works brilliantly.

    Thanks, Pauline!

    Viola The Business Mum
    Viola Tam recently posted..Work at Home Mums and Network Marketing – Harnessing Your Self DisciplineMy Profile

    March 11, 2013 at 10:59 am
    • Pauline says:

      Hi Viola
      Thanks for stopping by, it is nice to see you again.
      It can be difficult to know what niche to decide on when first starting out so hopefully this can help. Sounds like you love what you are doing and that you help many other mums out there :)
      Hope you have a great day
      Pauline

      March 13, 2013 at 1:28 pm
  • Gladys
    Twitter:
    says:

    Hi Pauline
    Very interesting article.
    I am new on the Internet, but I found my niche about six years ago. I took classes for about a year to receive my certification as a Life Coach and Master Spirit Life Coach. I am very passionate about this, because before I became a Life Coach, my desire was and still is to help others find their way, when they feel lost.
    So yes it is imperative to know your niche, by knowing what you are passion about. When the going gets tough, it is the fuel/passion that will keep you focus.
    Thank you again for a great article

    Gladys recently posted..A disease called Bullying
    Gladys recently posted..Create a blueprint for life…You still have timeMy Profile

    March 28, 2013 at 2:40 am
    • Pauline says:

      Hi Gladys
      Welcome to my blog, thanks for taking the time to stop by :)
      Sound like you found the perfect niche for yourself, it’s good to be so passionate about it, and you get to help others.
      I am glad you enjoyed reading the post, hope you ahve a great day
      Pauline

      April 3, 2013 at 3:05 pm

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