This is my 2nd post in the Ultimate Blog Challenge and I wanted to talk about some of the mistakes that can be made while trying to build your list and how to avoid them.
Not Mailing Your List on a Regular Basis
This is often the biggest thing that I tell people when talking to them about why they are not seeing good results with their lists.
When I first started trying to build a list I would sometimes go 3-4 weeks between mailings – even though each time I sent out a mailing I would see significant results. I wasn’t doing this on purpose . . . I just didn’t have anything planned out in advance. I would spend a few mailings promoting one product, but I had absolutely no idea what I would promote next.
What happens when you don’t keep in touch with your list for weeks at a time? They forget about you. And when you finally do mail out again, your subscribers don’t care and your response rate will be very low.
How can you avoid this huge mistake? That’s simple – email your list often. Not everyone can keep the same mailing schedule. It really all depends on your style, and how you relate to your list. I know a few people who send something to their list every single day, and get great results.
Other people that I know only send 2-3 emails per week, and also get excellent results. The frequency is up to you, and you will only know for sure after some testing. But the key thing that you need to keep in mind is this . . . don’t let your subscriber base forget about you.
Plan out your mailing schedule a few weeks in advance. If you find that you are running out of things to promote, or don’t have a new article to send your subscribers, find some way to get a mailing together.
If you don’t have a product to promote, head on over to ClickBank.com and find something in your niche that fits in with what you have been sending them.
If you need to send an article and you don’t have anything to write about, maybe you can find a friend or JV partner that would write something for you that promotes one of their products. Then you’re sending that article as an affiliate.
Every mailing you send does not need to be a novel. If you can only write a paragraph or two, that is enough.
The thing you want to accomplish is this . . . Get your subscribers accustomed to hearing from you. Don’t ever let more than a week go by – preferably 3-4 days – without them hearing from you, even if it is just to ask them a question or to point out a posting to your blog.
Anything that keeps your name in their mind is a good thing.
I will be writing another post on this subject tomorrow so be sure to check back for more mistakes to look out for. As usual I would love to hear your views on this so please leave me a comment.
To your success
Thanks for reading