Welcome to Part 4 of my series of List Building Mistakes To Avoid, today I would like to rell you why you need to continue to build your list.
Not Continuing To Build Your List
This might seem like common sense, but it is easy to get a decent sized mailing list, and then scale back your list building efforts. This is never a good idea, but unfortunately, it’s something that I think many of us have done on more than one occasion in the past.
Here’s what happens when you stop building your list –
1 People unsubscribe
2 The people who remain on your list have already seen most of your products
3 Your list stops growing
People unsubscribe from your list – there is really nothing you can do about this, and you should not spend any time worrying about it, it’s going to happen.
You always want to have a steady stream of new subscribers coming in to replace those who unsubscribe, and keep adding new prospects. This will help keep your list fresh and responsive.
Never stop building your list. ALWAYS, build your mailing list, never be content
that you reached a certain goal or milestone, keep pushing for the next level.
What do you do if you find that your list building efforts have stalled, and your steady flow of new subscribers turns to a very slow trickle?
There are plenty of options
First, go find a few ad swap partners to give your list an instant boost.
Ad swaps do two things – first (and the most obvious), they can quickly revitalize your list and give you a large influx of new subscribers. But, it can also help by rejuvenating an old and dying mailing list.
Some mailing lists simply die because you send nothing but ad after ad after ad, and nothing in the way of valuable content or free gifts. As we all know, people love their free gifts. By doing a few ad swaps, you will most likely be sending your current mailing list a few free gifts, and this can do wonders for you list all by itself.
After you send a few free offers (even ones that have an upsell that you make money on) you could very well see an increase in response rate and revenue. Plus, the new subscribers from the ad swaps is a quick fix to your problems.
Another thing you can do is to join a few giveaways – a giveaway is basically when you join several other like-minded marketers to give everyone a free gift in exchange for you joining your mailing list. This is another quick fix, since you could have several dozen people promoting the giveaway page, and by default, promoting your free gift that builds your mailing list.
Same concept as with ad swaps, just a slightly different way of achieving the results.
Put together a free offer that has a high converting upsell, and find affiliates and JV Partners to promote the free offer. This is often the quickest way to add the highest number of new subscribers possible.
This is because you are giving the people who promote your offer the chance to earn some extra cash, where ad swaps usually are done without an affiliate link of any kind.
So continue to grow that list of yours and you will see the results, if you have any thoughts or more advice then please leave your comments below as always I would love to hear from you.
To your success
Thanks for reading