Normally when I sit at my desk to write my blog posts the view I can see is the ocean (as you may know I live on a Greek island) and the mountains but today we are having bad weather so the sea looks angry and the mountains are covered in snow, yes we do have snow in Greece!
Instead of taking a break from my work and go for a walk along the beach I want to tell you all about squeeze pages.
A squeeze page is simply designed to give visitors to your site a simple choice – either optin to receive information that you are offering or they can leave.
There are different ways of using squeeze pages but one of the most common ways to use them is as a “landing page”.
A landing page is almost like a mini-salesletter that has a powerful headline and outlines a few key benefits that your product/information offers to the reader. It’s designed to wet their appetite so that they will want to find out more information.
Once they subscribe or buy, the squeeze page you create should then take them to a thank you page, which opens up more ways you can up-sell. One quick way to up-sell is to simply include advertisements on your thank you page for related affiliate products or for your own products. Here again, you will want to give them a one-time offer.
You don’t have to use all of these means to generate income but the more you use, the more you earn in general.
The 4 main ingredients of a squeeze page are:
1) Attention-getter (Headline)
2) Benefits (What they get and how it helps them)
3) Call to action (Enter your name and email)
4) Opt-in form
How much information should you collect?
I have found in my experience the more information you collect, the smaller the percentage of visitors that will opt in, the less information you collect, the greater the percentage of opt-ins.
On the other hand I have heard some marketers say the more information you collect the more valuable the lead. (More ways to market to them) we all have our own opinions and experiences it is a matter of split-testing to see which works for you.
What to giveaway on your squeeze page
This can be a number of things like:
Give away something of VALUE to your prospect that will…
1 truly help them
2 prove your credibility
3 build their trust
4 leave them thirsting for more (so you can sell your product)
What kind of people do you want on your list? (Who is your ideal prospect?)
What you give away will affect who ends up on your list. Give away something that will attract your IDEAL prospect.
One of the main things you need before you get started is an autoresponder.
Without an autoresponder you could be losing a lot of money. Rather than creating a relationship with customers and potential customers – and giving yourself the opportunity to attempt future up-sales you’re allowing them to leave and never return.
2 Of my favourites are
Tips on Increasing Your Squeeze Page Conversion Rate
There are three major ways in which you can create your Squeeze Page conversion rate.
The first way in which you can increase your conversion rate is through personalization.
This is usually done in two ways: the first way is by providing a photo of yourself. The second way is by adding your signature to the bottom of your Squeeze Page.
This radically increases visitors’ trust. Most people who resist buying products online do so because they’re weary of getting scammed by a faceless liar, who wont be around when they need help or when they need to return the product.
By adding your picture and signature, you can significantly increase a gain
in your visitors’ trust.
The second way in which you can increase your Squeeze Page conversion rate is by using black text or a white layout. Regardless of what anyone tells you, this is one of the easiest ways in which to make your page look professional, rather than pathetic or desperate.
The third way in which you can gain trust is by offering something for free.
This is generally what you will do if you’re using a squeeze page to generate leads, you’ll offer a free report or five-day course – and then use that to generate leads, which you will later up-sell or generate revenue from via affiliate sales. Why is this technique so effective?
Quite simply because it allows them to judge your work and ideas before they actually have to pay for them. Again it builds trust.
Driving Targeted Traffic To Your Squeeze Page
Driving traffic into your squeeze page – it sounds easy, doesn’t it? Well, it’s not and no matter how great your squeeze page is, it wont matter if no one ever reads it.
One way in which you can drive traffic to your squeeze page is through natural
search engine optimization. This is the slowest process, but it is also one of the best ways to ensure a continually increasing stream of traffic over time.
Another way in which you can drive traffic is through blog and forum posting; however, it is important that you do not spam.
Instead, actually participate on the forum, provide people with something of value, and after a while post your product in your signature – and try to network with people on the forum who work in similar fields.
Your approach to blog posting should be similar. Include a signature file that links back to your squeeze page, but again don’t spam, instead post useful comments.
This is not only more ethical, but it is plainly more effective, spam gets deleted, good comments get praised, inducing people to follow your link and check out your products.
To help you with your first squeeze page I have 3 Squeeze Page Templates that I would like to give you.
Fill in your details below and download them Today!